BAM (Brooklyn Academy of Music)
As the Associate Director of Content Strategy at Brooklyn’s home for adventurous artists, audiences, and ideas, I’ve conceptualized, executed, and managed organic and paid content marketing for one of New York’s most respected nonprofit arts institutions, appealing to diverse audiences attending everything from block parties, Pride events, and avant-garde festivals to operas, film premieres, and black-tie fundraising galas. I believe that art, particularly the adventurous kind, has immense power to reflect and change our world.
I invited past Next Wave artists to take a look back at their work and asked them to offer their unique insights into the creative process. During the pandemic, while BAM’s venues were closed, these behind-the-scenes commentaries offered a refreshing, intimate window into the art that makes BAM and its audiences tick. Full series released primarily on social media channels.
Editors: Joseph Barglowski and Kaitlyn Chandler
I interviewed and photographed a cohort of artists-in-residence in BAM spaces to highlight the support the institution has shown artists at every stage of their careers. While the primary purpose was to document the residencies for the Leon Levy BAM Digital Archive, excerpts from the longer interviews and select photos were posted on Instagram.
When the South African play Barber Shop Chronicles—set in cities across the African continent (Lagos, Johannesburg, Accra, Kampala, and Harare) and London—came to BAM for its US premiere, I conceived of a series of portraits and interviews with barbers at four Black-owned barbershops along Fulton St. in Brooklyn to find out how each fosters a sense of community.
Interviews conducted by Akornefa Akyea
I conceived of several new Instagram content approaches, including a voter registration and education campaign in partnership with Headcount.org, weekend programming lineups, and community resources roundups in response to the Covid-19 crisis and George Floyd protests.
Designer: Kimberly Lum
I oversaw all paid and organic social media marketing content for a high-profile re-staging of the Euripedes tragedy, which included this “making of” featurette. Our creative services team deftly cut together still production photos, rehearsal footage, and interviews filmed during the show’s media call.
Production: Joseph Barglowski, Kaitlyn Chandler, Ben Katz
Editing and Motion Graphics: Joseph Barglowski and Kaitlyn Chandler
Creative Director: Andrew Sloat
